Key art design for The 34th Hong Kong International Film Festival. The design is composed of silhouettes of the heads of 5 symbolic movie icons, namely, Bruce Lee, Charles Chaplin, Audrey Hepburn, Alfred Hitchcock and Godzilla. These iconic figures are chosen to exemplify and provoke that the Hong Kong International Film Festival provides a vast variety of films to be viewed. This design was planted on all related promotional items including posters, booklet cover, backdrop, banners, tickets, and etc.

Project completed at Sandy Choi Associates Limited
Creative Direction: Sandy Choi | Graphic Design: Toby Ng

HKDA Global Design Awards 2011