Man does not live by bread alone

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Project Information

2010
Art Direction
Campaign
Copywriting
Experimental
Print

On 6.1.2010, Hong Kong papers reported: ‘A large local sushi chain won the bid for a Bluefin tuna with 1.36 million.’

WWF stated worldwide: ‘This species (Bluefin tuna) is at serious risk of extinction if unsustainable fishing practices in the Mediterranean are not stopped.’

And the Bible says: ‘Man does not live by bread alone’ (Matthew 4:4).

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