TIA is a Hong Kong-based interior-architecture company. At first sight, the logo reads ‘TA’ only, so where’s the ‘I’? To align with TIA’s business nature, the ‘I’ is comfortably housed in the tailored space of ‘A’. The initials are designed to form into a visual cube and cue to inform on what is the core nature of TIA’s business and profession. The business card can be folded from a 2D card to a 3D form, which again reinforces the brand’s nature.