The 4th Greater China Illustration Awards, organised by the Hong Kong Society of Illustrators whose aim is to elevate the standard of illustrations of the Greater China region to an international level through competition and observation.
Based on their theme ‘A Vibrant Transformation A Meticulous Masterpiece’, we designed their identity and all the printed matter related to the Awards. The design, comprised of a set of 4 graphics, depicts a small colour-coded triangle that radiates into a big triangle through a variety of patterned organic lines. The small triangle represent the illustrator’s hand / pen / brush and the big triangle, with its various organic, hand crafted line patterns symbolises creativity and possibilities.
Four colours and four patterns created a colour code to distinguish the different award categories and sections; these were used in the small triangles to reinforce the competition’s award identity.