Our Creative Approach

Image as strategy
Distilling ideas to its essence is a point in the design process where strategy translates as image – the graphic image. And the most meaningful images always has an idea behind them.

Image as message
The message is the image and how well we communicate it depends on how it is executed and presented – our solution to any project.

Our Philosophy

Let the image speak for itself
When the power of the graphic image is designed creatively and effectively to serve the essential aims of each project, each image will compellingly, yet simply, speak for itself.

Our Service

Creative, graphic, visceral, intelligent – that’s how we approach, develop and execute each design, visual identity, brand, corporate and marketing communications.

Toby Ng

A graduate of Central St Martins, London in Graphic Design, Ng practised his craft in London, Singapore and Hong Kong, prior to starting his own design firm in Hong Kong in 2014. Specialising in graphic design and brand identity, Ng rigorously tackles design challenges with wit and aesthetically meaningful communications.

Recognised in design circles as a graphic designer of ‘the generation’, Ng is the winner of numerous awards both internationally and locally; they include the British D&AD Awards, Germany Red Dots Awards, New York One Show Awards, New York Type Director Club Awards, Tokyo Type Director Club Awards and Design for Asia Awards. In addition, he was honoured in 2014 with the Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet magazine.

Ng’s works have been widely published and showcased in various renowned galleries including the National Portrait Gallery, London. One of Ng’s personal initiatives include The World of 100, which has been published as a book and distributed around the world including the MoMA, New York. He has also shared and spoken about his ideas and work at TEDx, international conferences and universities.

Selected Awards

The New York One Show Awards 2019
Tokyo TDC Annual Awards 2019
HKDA Global Design Awards 2018
The New York One Show Awards 2018
The Paper Weight Awards 2017
Graphic Design in China Awards 2017
British D&AD Awards 2016
New York Type Directors Club Awards 2016
HKDA Global Design Awards 2016
Hong Kong Young Design Talent Award 2014
Antalis The Paperweight Awards 2014
Perspective’s 40 Under 40 Awards 2014
HKDA Global Design Awards 2013
KANTAR Information Is Beautiful Awards 2013
Design For Asia Awards 2012
New York Type Directors Club Awards 2012
Conqueror Design Contest Awards 2011–12
HKDA Global Design Awards 2011
Graphic Design in China Awards 2011
British D&AD Awards 2011
Graphis Logo Design 8
Act · Live – Hong Kong International Poster Triennial 2010
HOW 2010 International Design Awards
International Design Awards 2009
Graphic Design in China Awards 2009
Germany Red Dot Awards 2009
Taylor Wessing Photographic Portrait Prize 2008