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An independent branding and design studio formed by creative communicators. We depict meaning from essence to generate value and impact for our partners.

Founder
Founder

Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.



Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.



Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.

Studio
Studio

We work closely with our clients to find and amplify their voices, communicating with value and substance that places people first. Believing in the effectiveness of simplicity, we distill ideas to their essence, constructing compelling messages that endure.

Not bound by stylistic formulas, each project is tailored uniquely to ensure contextual sensitivity and relevance. We constantly strive to add value to our clients’ objectives through the power of branding and design—all with a curious, intelligent, and rigorous design attitude.

To create work with the most impact, we always endeavour to achieve the highest creative standards. Along the way we are glad to have been recognised by some of the best, including British D&AD Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards. Recommended by Monocle as a Hong Kong design staple, we also hold the honour of being featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.

  • Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.



    Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.



    Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.

  • We work closely with our clients to find and amplify their voices, communicating with value and substance that places people first. Believing in the effectiveness of simplicity, we distill ideas to their essence, constructing compelling messages that endure.

    Not bound by stylistic formulas, each project is tailored uniquely to ensure contextual sensitivity and relevance. We constantly strive to add value to our clients’ objectives through the power of branding and design—all with a curious, intelligent, and rigorous design attitude.

    To create work with the most impact, we always endeavour to achieve the highest creative standards. Along the way we are glad to have been recognised by some of the best, including British D&AD Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards. Recommended by Monocle as a Hong Kong design staple, we also hold the honour of being featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.

Services

Strategy & Brand
Research & Insights
Brand Audit
Brand Architecture
Brand Model
Brand Narrative
Naming
Tagline
Brand Identity
Logo
System Guidelines
Design & Experience
Book Design
Editorial Design
Promotional Materials
Stationery
Packaging
Print Production
Website & App UX/UI Design
Website Development
Signage & Wayfinding
Environmental Graphics
Exhibition Graphics
Campaigns
Content Creation
Content Strategy
Art Direction
Copywriting
Photography
Illustration
Videography
Animation
Infographics
Strategy & Brand
Research & Insights
Brand Audit
Brand Architecture
Brand Model
Brand Narrative
Naming
Tagline
Brand Identity
Logo
System Guidelines
Design & Experience
Book Design
Editorial Design
Promotional Materials
Stationery
Packaging
Print Production
Website & App UX/UI Design
Website Development
Signage & Wayfinding
Environmental Graphics
Exhibition Graphics
Campaigns
Content Creation
Content Strategy
Art Direction
Copywriting
Photography
Illustration
Videography
Animation
Infographics

Selected Clients

  • New World Development
  • K11 MUSEA
  • Hang Lung Properties
  • Henderson Property
  • HKEX
  • BEA Union Investment
  • Swire Hotels
  • Hotel Stage
  • WM Hotel
  • M+
  • West Kowloon Cultural District
  • Centre for Heritage Arts & Textile (CHAT)
  • Hong Kong Maritime Museum
  • L’ÉCOLE School of Jewelry Arts
  • Hong Kong Palace Museum
  • Shaw Studios
  • theDesk
  • ACTS Group
  • Kitchen Savvy
  • Chow Tai Fook Jewellery
  • CHJ Jewellery
  • Antalis
  • Juvil
  • Moet Hennessy
  • Oxfam
  • LWK + Partners
  • Optimix Group
  • The Hong Kong Jockey Club
  • Sogo
  • Convoy
  • UCM Kindergarten
  • HKUST
  • The University of Hong Kong
  • New World Development
  • K11 MUSEA
  • Hang Lung Properties
  • Henderson Property
  • HKEX
  • BEA Union Investment
  • Swire Hotels
  • Hotel Stage
  • WM Hotel
  • M+
  • West Kowloon Cultural District
  • Centre for Heritage Arts & Textile (CHAT)
  • Hong Kong Maritime Museum
  • L’ÉCOLE School of Jewelry Arts
  • Hong Kong Palace Museum
  • Shaw Studios
  • theDesk
  • ACTS Group
  • Kitchen Savvy
  • Chow Tai Fook Jewellery
  • CHJ Jewellery
  • Antalis
  • Juvil
  • Moet Hennessy
  • Oxfam
  • LWK + Partners
  • Optimix Group
  • The Hong Kong Jockey Club
  • Sogo
  • Convoy
  • UCM Kindergarten
  • HKUST
  • The University of Hong Kong

Awards

Award
Year
Project