An independent branding and design studio. We distil ideas to their essence, transforming them into meaningful design solutions that create lasting value and impact for our partners.

Founder

Toby Ng is the founder and creative director of Toby Ng Design, an award-winning branding and design studio established in Hong Kong in 2014. A graduate of Central Saint Martins in London, Ng has built a two-decade career spanning Hong Kong, London, and Singapore. His expertise encompasses brand strategy, brand identity, and communication design across business, culture, and the public realm.

At the heart of Ng’s practice is a defining philosophy: ‘Distilling ideas to their essence for compelling design solutions.’ This approach values clarity over complexity, creating work that is immediate, enduring and memorable.

Over the course of his career, Ng has received numerous international design awards and distinctions. He was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under 40 in Asia, and named one of Asia’s 36 Young Designers by Designnet Magazine.

Ng’s work has been widely published and exhibited internationally, with showcases at prestigious venues including the National Portrait Gallery in London. Notable among his self-initiated projects is ‘The World of 100’—a visual exploration of global statistics presented at the European Commission’s international conference in Brussels, published as a book, and distributed worldwide, including at MoMA in New York.

Alongside his studio practice, Ng actively contributes to the global design community as a speaker and juror. He has spoken at universities and international conferences, including TEDx and Business of Design Week (BODW). He has also served on the juries of prestigious industry accolades, such as the ADC Annual Awards in New York, the Golden Pin Design Award in Taiwan, and Topawards Asia in Japan.