Illuminating human progress

The Shaw Prize

Project Information

2023
Identity
Animation
Art Direction
Copywriting
Digital
Editorial
Guidelines
Identity
Logo
Packaging
Print
Stationery
Strategy
Website

The Shaw Prize, established in 2004, honours individuals for their significant contributions in Astronomy, Life Science & Medicine and Mathematical Sciences. Toby Ng Design was commissioned to create a new brand identity system that would provide both greater flexibility and visibility on an international platform.

In pursuit of a more universal language, the symbol for The Shaw Prize was designed to embody the award and establish the foundation of its visual identity. The design of the symbol is multifaceted: it integrates the ‘S’ from The Shaw Prize, employs a radiant pattern inspired by natural laws, and forms a complete circle with the ‘S’ at its core, symbolising the universe. This design metaphorically encapsulates The Shaw Prize and the act of illuminating discoveries derived from the natural order. The symbol highlights the essence of The Shaw Prize and its commitment to recognising and honouring significant contributions in the scientific field.

With a unique visual anchor, the brand identity is tailored to meet the diverse needs and mediums of the award. Notably, the solid gold medal, awarded to each laureate, has been thoughtfully redesigned to incorporate the brand symbol and is accompanied by a custom box and certificate. The brand identity is consistently adapted across various platforms – from the annual award ceremony, events, press releases, website, and social media presence, to print materials – to project a unified and distinguished image. A concise and classic colour palette brings coherence to the entire system, complemented by a secondary colour palette used to distinguish the different prize categories.

Read more
the-shaw-prize_01
the-shaw-prize_02
the-shaw-prize_03
Play


The brand video introduces The Shaw Prize’s new strategy, which transitions from discovering the laws of nature in the universe and nature. It captures the essence of illumination and seamlessly integrates it into the new brand identity, reflecting the mission and vision of The Shaw Prize.


the-shaw-prize_04
the-shaw-prize_05
the-shaw-prize_06
the-shaw-prize_07
the-shaw-prize_08
the-shaw-prize_09
the-shaw-prize_10
the-shaw-prize_11
the-shaw-prize_12
the-shaw-prize_13
the-shaw-prize_14
the-shaw-prize_15

The symbol, with its high adaptability, can be efficiently applied across a broad spectrum of applications, from large to small scale. As a versatile graphical element, it integrates seamlessly into diverse contexts, enhancing the brand’s appeal and aesthetics.

the-shaw-prize_16
the-shaw-prize_17
the-shaw-prize_18
the-shaw-prize_19
the-shaw-prize_20