Culture for Tomorrow (CFT) is a non-profit organisation focused on supporting cultural endeavours in Hong Kong. It seeks out and empowers local rising changemakers to help amplify their impact by connecting them to wider networks and platforms.

Bringing talent and organisations together to foster synergy and innovation, the brand identity for CFT reflects its imperative role as a connector. Likewise, the logo is constructed from its own name ‘Culture for Tomorrow’ and links together in an overall ‘C’ shape.

To accentuate the concept of connection, the brand identity expands from this ‘C’ shape into a system of typography that allows for secondary titles or statements to visually echo this connective motif. From showcasing their work to fostering collaborations across a multitude of platforms, the system provides flexibility for the organisation’s every need. The extensive set of applications from web, digital, print to stationery and event graphics echo the generative and diverse nature of CFT in producing creative output through a vast connective network.