The 4th Greater China Illustration Awards is organised by the Hong Kong Society of Illustrators, whose aim is to elevate the standard of illustrations of the Greater China region to an international level through competition and observation.
Based on the theme ‘A Vibrant Transformation A Meticulous Masterpiece’, we designed the Awards’ identity and all printed matter. The design, comprised of a set of four graphics, depicts a small colour-coded triangle that radiates into a big triangle through a variety of patterned organic lines. The small triangle represents the illustrator’s hand / pen / brush, and the big triangle, with its various organic, hand-crafted line patterns symbolise creativity and possibilities.
Four colours and four patterns create a colour code to distinguish the different award categories and sections. These were used to colour the small triangles to reinforce the competition’s award identity.