Designing a box of wonders

NewWorld Mask: Festive Gift Box

Project Information

2022
Packaging
Art Direction
Campaign
Illustration
Packaging
Print

NewWorld Mask: Festive Gift Box of The Artisanal Movement of New World Development is a delightful Chinese New Year edition of face masks designed to usher in the Year of the Tiger.

Packaged in a purrfectly auspicious bright orange box set, this holiday special features a wonderful kit that transforms into a family-friendly game of Hoo Hey How (‘Fish Prawn Crab’), a traditional Chinese dice game popularly played at family gatherings.

Brimming with festive colours, the packaging uses six key elements of the game—fish, prawn, crab, rooster, gourd, and coin—as its main design motifs. Matching with the visual theme come included a foldable play mat, dice cups, and dice for the game. Offering a functional yet fun experience, this gift box brings loved ones closer together to celebrate the new year ahead.

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