New year, new look, same code

HKEX Red Packet

Project Information

2021
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Art Direction
Packaging
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Hong Kong Exchanges and Clearing Limited (HKEX) is a world leading publicly traded stock exchange company. To celebrate their roots and culture, a set of branded red packets are created as a yearly tradition to commemorate Chinese New Year where holiday festivity is captured in the company’s distinctive financial tone.

The design interprets the HKEX stock code (388) into symbols of firecrackers, a mark of happiness and good luck in Chinese culture. Appearing in four festive colours, the red packets are treated with a series of printing effects and finished with a matching box packaging to complete the set.

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