A tactile journey to the moon and back

Catching Moonbeams

Project Information

2015
Print
Art Direction
Campaign
Copywriting
Editorial
Naming
Print
Tagline

The light of the moon was chosen as a metaphor for Antalis paper printing effects project to promote their black, grey and silver paper. The project is presented in a set of two volumes within a specially designed moon-textured case.

The whole set is designed to capture the concept of ‘Catching Moonbeams’, highlighting the ephemeral and illusory nature of light, darkness, colours. Its effects take the reader in the first volume, ‘The Dark Side of the Moon’, from black, a place where there is no reflection from the light of the sun, to the second volume, ‘By the Light of the Silvery Moon’, where the experience of light and silver are subtly illustrated.

‘The Dark Side of the Moon’ is an experiential journey – both visceral and texturally rich. As readers touch and feel the different paper textures and printing effects, they are taken step by step to the moon. Finally, with man’s first step on the moon, the impossible becomes possible, the dream comes true through the prints and textures – we can touch the moon!

In the 2nd volume, ‘By the Light of the Silvery Moon’, we continue to catch moonbeams in a simple paper sample booklet showcasing Antalis’ black to grey and silver papers.

Read more
catching-moonbeams_01
catching-moonbeams_02
catching-moonbeams_03
catching-moonbeams_04
catching-moonbeams_05
catching-moonbeams_06
catching-moonbeams_07
catching-moonbeams_08
catching-moonbeams_09
1 of
catching-moonbeams_27
catching-moonbeams_28
catching-moonbeams_29
catching-moonbeams_30
catching-moonbeams_31
catching-moonbeams_32
catching-moonbeams_33
catching-moonbeams_34
catching-moonbeams_35
catching-moonbeams_36
catching-moonbeams_37
catching-moonbeams_38