little by little, is a continuing work of artist Shun Hong Chan, following his Perfectly Flawed exhibition in 2013. We worked together with the artist to develop the latest 2015 art exhibition design and identity. The Chinese logotype for the ‘little by little,’ exhibition plays back to the artist’s concept that a viewer’s mind will fill in whatever’s absent from Chan’s partially painted figures and objects. We created a layered effect to reflect the layers in his water colour paintings.