Signature of refinement

Gentry Club

Project Information

2020
Identity
Art Direction
Editorial
Guidelines
Identity
Logo
Photography
Print
Stationery

An exclusive social club located at K11 MUSEA amongst Hong Kong’s opulent skyline, Gentry Club offers the finest luxuries of cigar, whiskey and tea within its private club for members to indulge in. 

Embodiment to its upscale nature, the Gentry Club logo reminisces the elegant exclusivity of a personal signature distinguished by curvaceous calligraphic flourish details. In a polished palette of dark, metallic browns and bronze, a collection of printed stationeries and collaterals are treated with the subtle elegance of 3D embossing and foil printing techniques against the luscious textures of fine paper for a lavish yet classic impression upon the club.

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