Formula for Infinite Possibilities

LWK + PARTNERS

Project Information

Identity
Art Direction
Digital
Editorial
Guidelines
Identity
Logo
Naming
Print
Stationery
Strategy
Tagline
Website

Following a name modification, LWK + PARTNERS undertook a brand redesign to reinstate themselves as a leading design and architecture practice. With over 1,000 creative minds across 12 offices around the world, the firm spans a global presence with an expanse of services including architecture, planning & urban design, interiors, landscape, and heritage conservation among others.

Feeding from the multi-faceted and collective nature of LWK + PARTNERS, the logo embodies the idea of collaboration as the means to cultivate possibilities. The logo is a generative system that becomes the backbone of the brand identity, emphasising dynamic change and evolving possibilities in the shifting global landscape. In line with the company’s core vision, a unifying tagline serves to epitomise the LWK + PARTNERS outlook and approach. The suited palette of grey, black and white provides a neutral base for the diverse collection of architectural works to take centre stage across stationary, print and web applications.

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From the logo, a generative system emerges to articulate the idea of infinite possibilities. A series of interchangeable statements and descriptors are shaped to encapsulate the LWK + PARTNERS mission, attitude and accomplishments. Under relevant circumstances, the lines appear as an extension of the logo to construct a well-rounded understanding into the architectural practice.

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