Following a name modification, LWK + PARTNERS undertook a brand redesign to reinstate themselves as a leading design and architecture practice. With over 1,000 creative minds across 12 offices around the world, the firm spans a global presence with an expanse of services including architecture, planning & urban design, interiors, landscape, and heritage conservation among others.
Feeding from the multi-faceted and collective nature of LWK + PARTNERS, the logo embodies the idea of collaboration as the means to cultivate possibilities. The logo is a generative system that becomes the backbone of the brand identity, emphasising dynamic change and evolving possibilities in the shifting global landscape. In line with the company’s core vision, a unifying tagline serves to epitomise the LWK + PARTNERS outlook and approach. The suited palette of grey, black and white provides a neutral base for the diverse collection of architectural works to take centre stage across stationary, print and web applications.