Symphony of Symbolism

United Christian Music Kindergarten

Project Information

2019
Identity
Animation
Art Direction
Environments
Identity
Illustration
Logo
Print
Signage & Wayfinding
Stationery

United Christian Music Kindergarten (UCM) was envisioned as a nurturing environment for children in Hong Kong, a supportive environment of learning and growth backed by the foundations of their unique music focused curriculum.

Constructed from the defining elements of UCM, the logo represents a myriad of motifs meaningful to the core and beliefs that shaped the kindergarten. At the forefront is the harp, an instrument spanning a vibrant history dating back to biblical times, serving as an important Christian symbol for music, joy and worship. Characteristic of its educational nature, the logo is formed to resemble a crest, the representative symbol used for academic institutions. Also embedded in the logo is the three crosses of Christianity, a prominent symbolic reference in the religion loaded with profound meaning. Lastly, the logo constructs and overall ‘U’ form taken from the UCM name.

The brand identity is accompanied by a series of supporting graphics introduced in a vibrant palette, applied across printed stationeries and collaterals. Building a playful graphic language, a set of icons are designed for signage across the school campus.

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Following the brand graphic language, a set of paper cut inspired icons was designed to be used as signage across the school. Together the icons and signage build a clear navigation system that blend seamlessly into the natural and open campus space.

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