Global Perspective, Local Precision

LIONOX

Project Information

2021
Identity
Art Direction
Copywriting
Digital
Identity
Logo
Print
Stationery
Strategy
Tagline
Website

LIONOX is an inspection and consultation servicing company for the energy sector. With a global operational presence based out of Europe, LIONOX bridges the gap by providing their expertise in the China-Pacific region to overseas companies who look to them for their flexibility to think with both international scope and local knowledge.

Articulating the company’s nature and service with a new brand identity, the LIONOX logo displays an ‘L’ shape along with a circular shape to represent the act of inspection. Following the crafted tagline “Global Perspective, Local Precision” a larger circle is hidden within the ‘L’ shape, which when brought together with the smaller circle works as a graphic device to mirror the duality of a global and local scale.

Read more
lionox_01
lionox_03
lionox_04
lionox_05

The small circle moves along the circumference of the large circle to embody worldwide access to local precision by utilising a global perspective. Together with a selected colour palette, the dynamic union of the two circles makes up the visual language of the brand.

lionox_08
lionox_09
lionox_10
lionox_13
lionox_14
lionox_15
lionox_16
lionox_17